Updated: Jan 6, 2019
As you know, in today’s world, you’ve got to have social media presence in order to capture your market.
Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent.
Besides, you are likely in the middle of service when most of your posts need to reach your customer.
Having to create and manage meaningful content to reach your audience on social media channels at the right time can seem daunting, however you can use scheduling tools to help alleviate the stress. By doing this, you can create awesome content and schedule it to post when you want.
What apps can you use to make that happen?
Buffer, Hootsuite, Planoly, and Plann are all easy ways to schedule your posts across all your social media platforms. Or, you can keep it super-simple and use the scheduling option on Facebook.
Not sure when to publish or when your audience is online?
No problem! Just check out your insights on Facebook and Instagram. It shows you when your audience is online as well as crucial bits about them such as their age and gender. This can help you generate content that reaches your audience and has an impact.
And, if you are a food-led establishment, the world is literally your oyster (pun completely intended!) when it comes to publicising what it is that you do so well.
Wondering what content to include?
Anything from behind the scenes, your smiling staff, items from the menu, new lines of beverages, plants in your garden, weddings and other celebrations, just to name a few.
Don’t be afraid of video either! It’s growing in popularity on Facebook which means it’s more likely to be seen by your audience. It’s easy enough to switch between photo and video on your smartphone so if you are posting a picture of that new cocktail, why don’t you go one step further and shoot a video of it being made?
At the end of the day, social media is about connecting with your audience and creating new opportunities for business growth. Instead of trying to be present during the times your audience is most active, let the scheduling tools do it for you. That way you can generate your content on your time and let technology do its thing.
To make scheduling even easier we have created a FREE Social Media Content calendar with an entire week of examples of what to post each and every day (3 posts per day)! Click here to grab it!
OWNER - THE DIRTY APRON & CO.
The Dirty Apron & Co. is a one-stop shop that turns delicious dreams into reality. Rachel and her team are specialists in food marketing for retail or wholesale food businesses, cafes, restaurants and caterers. They are passionate about all things food, and have the know-how, experience and industry contacts to help new food businesses get started.
If you have any questions, make sure to ask inside my Facebook group, Bite-sized Marketing Morsels with The Dirty Apron & Co. This is one of my favourite places to hang out! On this sounding board, I get personal and raw while introducing you to other food industry movers-and-shakers, bringing mini-trainings right to your feed for delicious results.
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And if all this still seems daunting then just tug on our apron strings and ask about our social media management services. We’ll be happy to handle it for you! Message us at firstname.lastname@example.org.