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59 Dutton Street, Cairns, QLD 4870

How to Drum Up More Business When Your Restaurant is Quiet

Updated: Jan 6, 2019

It’s a restaurant owner’s worst fear: lunch or dinner service and only a couple tables are taken. If things seem to be quiet, you don’t have to sit and twiddle your thumbs worrying away. This is the best time to take action and make a connection with locals to get them to come in and dine at your restaurant.


You should ask yourself the following:

How can I add value to my existing customers? And how can I get them to come in more often?

Still need a little help? These tips can help you get more people in the door and in the seats.

Build awareness on Instagram

Get busy on social media platforms, especially Instagram. It is the face of your business online. People eat with their eyes first so be sure you post beautiful photos of your food and dining area to capture their attention.

Think about Choices

These days, consumers are more conscientious of what they’re consuming. You’ve got gluten-free, vegan, caffeine-free, and plenty more than that. These segments are rapidly growing. If you don’t have gluten-free or vegan offerings, you’ll lose out on customers.

Dare to be Different

Just a pot of old coffee on the burner to go with sandwiches? That will never do. Make sure you have a variety of drinks to tantalise your diners with. Things like matcha or beetroot lattes add a new element to something classic, making it more desirable.

Create an Instameet

Try working with local food bloggers and social media influencers to help stir up the pot for you. Their posts will get noticed and you will too.

Self-reflect for Improvements

Take a good look at your business before you initiate any sales drivers. Is your service up to par?

Is your product distinctive?

Is the pricing appropriate for what’s offered?

If not, this is where you should make tweaks first. Customers will come back for food and drinks that are deliciously prepared, served by friendly staff, and are offered at fair prices.

Be Special

Your business IS special! But we mean the kind of special that you offer on a certain day of the week. If you notice that your Tuesday lunch is the quietest time of the week, offer an extreme special on Tuesdays at lunch and promote it on Facebook. It’s worth it to add a few extra bucks to boost your post.

If you feel like all this is unchartered territory, you don’t have to do it alone.


The Dirty Apron & Co. is a one-stop shop that turns delicious dreams into reality. Rachel and her team are specialists in food marketing for retail or wholesale food businesses, cafes, restaurants and caterers. They are passionate about all things food, and have the know-how, experience and industry contacts to help new food businesses get started.

The Dirty Apron & Co. is happy to help you bring in more customers and boost your business. With our help, you’ll have a lot less quiet days and more busy ones ahead. Just tug on our apron strings and we’ll be there. Message us at letschat@thedirtyapron.com.au

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If you have any questions, make sure to ask inside my Facebook group, Bite-sized Marketing Morsels with The Dirty Apron & Co. This is one of my favourite places to hang out! On this sounding board, I get personal and raw while introducing you to other food industry movers-and-shakers, bringing mini-trainings right to your feed for delicious results.

#Cafe #Restaurant #Marketing #Instameet